International Marketing

With the Master of Arts degree in International Marketing, which is taught in English, FOM offers BA graduates from various universities in China the chance to deepen their knowledge and specialise in a subject. The first semester is taught by the partner university in China and prepares students for their one-year stay in Germany at the study centre in Essen.

Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies students to work in the marketing and sales departments of internationally active companies. This is a full-time course. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.

Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in English and therefore qualifies graduates to work for internationally active companies.

You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).