International Marketing

Master of Arts (M.A.)

Master of Arts (M.A.)

International Marketing

With the Master of Arts degree in International Marketing, which is taught in English, FOM offers BA graduates from various universities in China the chance to deepen their knowledge and specialise in a subject. The first semester is taught by the partner university in China and prepares students for their one-year stay in Germany at the study centre in Essen.

Students look at the relationship between new developments in integrated marketing and sales management, the concept of eCRM and methods of market and competition research and international sales management and applied sales management. This combination ultimately qualifies students to work in the marketing and sales departments of internationally active companies. This is a full-time course. This study model is geared towards the special needs of Chinese students, allowing them to complete their studies in the time that is customary in China.

Graduates have a thorough understanding of the complete sales concept from idea development and communicative strategy planning to market maturity with subsequent product maintenance and product-related services. They also acquire key competencies such as negotiating and presentation skills. The course is taught in English and therefore qualifies graduates to work for internationally active companies.

You will complete your master studies in International Marketing with the academic degree of Master of Arts (M.A.).


4 semester



Credit Points

120 ECTS

Accreditation (Master)

The FOM University of Applied Sciences is accredited by the German Council for Science and Humanities for its special service to education and research and was the first private university in Germany to receive system-accreditation by the FIBAA in 2012. This seal of approval proves that the quality management of the FOM University meets the high standards of the Accreditation Council, the most important body for the quality of studies and education at German universities. In 2018 the FOM University received system-accreditation for further eight years. Thus, all courses of study offered by the FOM are accredited. A Master’s degree from the FOM University enables entry to a subsequent a PhD programme.

What you need for admission

  • Bachelor degree
  • Proof of English proficiency: TOEFL: >79 points (IBT) or 213 points (CBT) or 550 points (PBT); IELTS: 6.0 or CET 6
  • Proof of German proficiency: A1
  • Students must pass FOM's aptitude test (knowledge of the subject is tested)

Start: winter semester

Duration time: 4 semester


  • total fees -

    The tuition fee is based on the enrolment fee and FOM regular tuition fees, plus the fees of the cooperation university. For more information, please contact our Student Advisory Service.

Semester Overview

Study programme

Decision-oriented Management
IT Management
Scientific Methodology
International Market Research
Business English & Tutoring

Basic German & Tutoring/Excursions
Intercultural Training & Tutoring
Integrated Marketing and Sales Management
Supply Policy

Marketing Planning and Controlling
Electronic Business
Key Competencies

- Corporate Governance & Corporate Social Responsibility
- Negotiation and Moderation Training

International Marketing Management
Project: International Marketing Strategy

Thesis and thesis defence (plus exposé and Thesis Day)


Subject to change.