Location
Essen
Duration
4 semester inclusive Thesis
Credit Points
120 ECTS
Total fee
€ 23,850 (including examination fee and immatriculation fee)
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International Marketing
Master of Arts (M.A.)
International Marketing (M.A.)
Your career prospects
You can take on the following jobs:
- Brand Manager
- Marketing Manager
- Product Manager
- Digital Marketing Specialist
- E-Commerce Manager
- Social Media Manager
- Marketing Consultant
Semester Overview
Study programme
Technology Management & AI (5 CP)
Distinction between Technology and Innovation Management
Recognising, Identifying, and Analysing Technology Trends
Technology Management and Artificial Intelligence
Fundamentals of Knowledge Management
Technology Management and Research & Development (R&D)
Change & Innovation (6 CP)
Trend Management (Trend Analysis, Customer Analysis)
Innovation Management
Change Management
Success and Failure Factors of Change Processes
Research Methods in STEM (6 CP)
The Process of Academic Writing
Research in Business Information Systems and Engineering
Overview of Specific Research Methods
Research Designs
Accounting, Controlling & Finance (5 CP)
Pupose of a Balance Sheet
Difference between an Income and Asset Statement
Project Financing
Deutsch (6 CP)
Everyday Language
Reading Exercises
Practice New Vocabulary in Role Plays
Techno-economic product development and realisation (5CP)
Coordinated Technical and Economic Product Development
Project Realisation (Project Cost Accounting, Process Cost Accounting)
Profitability Analysis (Life Cycle Costing; Investment Appraisal)
Utility Value Analysis for Multi-criteria Decision-Making Situations
Quantitative Data Analysis in Engineering (5 CP)
Principles of Qualitative and Quantitative Research
Basics of Data Analysis
Evaluations with R
Technical Systems & Digitalisation (6 CP)
Modelling and Simulation of Technical Systems
Networking of Technical Systems
Data Science / Data Analytics / Artificial Intelligence
Digitalisation and the Economy
Digitalisation and Society
International Project Management & Claim Management (5 CP)
Fundamentals of International Project Management
Project Management and Controlling according to GPM/IPMA Standards
Claim Management and Claim Strategies
Negotiation Concepts
Ethics and Compliance in International Project Management
Sustainability (6 CP)
Sustainability Management in the Company
Actors and Incentive Mechanisms for Sustainable Development
Technology and Technology Transfer
Social Business
Resource Management and Energy Management (6 CP)
Fundamentals: Resource Management and Energy Management
Energy Supply, Distribution, and Application
Energy-related Cost Accounting, Energy Balances
Energy Strategies in Business and Politics, Considering Available Resources
Holistic Resource Management for Sustainable Process Development
Product Lifecycle Management (6 CP)
Fundamentals: Product Model, Product Data Management (PDM), Product Lifecycle Management
Product Development Process
Overview of Modern Calculation and Simulation Methods
Product Structures (Variant Management, Product Configuration, Material Master Data)
Lifecycle
Change Management
Current Technologies and Tools for Implementing Management Concepts and Digital Process Planning
Digital Management & Leadership (6 CP)
Digitalised Production Planning and Control
Digitalised Supply Chain Management / Digitalised Logistics
Maturity Models and Key Performance Indicator Systems
Opportunities and Risks of Digitalisation
Functions and Impact of Leadership in the Modern Workplace
Integration of Leadership and Digitalisation, e.g. through Big Data or AI
International Sales Management & Marketing (5 CP)
Importance and Development of International Trade in Industrial Goods
Internationalisation and Intercultural Management
Strategic Sales Management
Account Management
Performance Evaluation in Sales
Research Proposal for the Master's Thesis (5 CP)
Preparation for the Master's Thesis
Review and Enhancement of Knowledge regarding the Formal, Content-related, and Methodological Requirements for Academic Work
Approaches to Topic Selection
Developing the Problem Statement, Objectives, and Approach for the Thesis
Applied Project I (6 CP)
Examine scientific research questions and provide answers using empirical data
Current research topics
Application of methods and theories to professional practice
Analyse professional situations through a scientific lens
Present and defend insights from theory-practice transfer
Applied Project II (6 CP)
Examine scientific research questions and provide answers using empirical data
Current research topics
Application of methods and theories to professional practice
Analyse professional situations through a scientific lens
Present and defend insights from theory-practice transfer
Master’s Thesis and Colloquium/Defence (25 CP)
Independently solve a practice-oriented task within a set timeframe.
Address technical details and interdisciplinary connections using scientific and practical methods, and document the results.
Select and apply scientific methods appropriately to the context.
Orally present the scientific content and methodology of the master’s thesis.
Present and justify technical fundamentals and interdisciplinary connections, linking them to practical applications.
Subject to change.
- Modules_InternationalMarketing.pdf
- 500 KB
- application/pdf
Full-time on Campus
How to study at FOM
In our Master’s degree programme “International Marketing” you will be expanding your academic knowledge, gaining specialist subject and methodological understanding and further broadening your decision-making and leadership skills. You study full-time on the campus in Essen and you also have the opportunity to establish initial contacts with companies. During this time, you will have experienced, highly qualified professors and lecturers who will also provide you with individual support.
- Prerequisites & application
- Tuition fee
- Info material
What you need for admission
- University degree with 180 ECTS:
with at least 60 ECTS credits in economics
or
Successfully completed oral admission examination based on a written essay.
- English language level B2
3 Steps to FOM University
How to Apply
Register your personal data and educational background in the application form.
Please always enter your full name as it is mentioned in your passport. If you do not have a last name, please enter "-".
For the registration, you need the following documents:
- Authenticated copy of general university entrance qualification certificate and school-leaving certificate or high school diploma
- Curriculum Vitae
- Proof of sufficient English language skills (at least B2 proficiency level – for details check the admission requirements)
- Scan of passport
- If applicable, details of any previous university credits or academic achievements
All documents have to be translated in German or English. If your original document is written in another language, your documents have to be translated by a certified translator. Please then send a certified copy of the original and the certified translation while applying.
Please send all documents as PDFs and name the file as follows: Last name, first name_Study programme (e.g. Smith, Jane_Big Data and Business Analytics).
Note: Where can I get my documents certified?
- issuing institutions, e.g. schools, universities and language schools,
- the Ministry of Education in your home country,
- the German embassies and consulates,
- the cultural department of the embassy of the country from which the certificate originates,
the authorities and notaries who are authorised to carry out official certification in your home country.
Please send the filled out and signed application form as well as the mentioned documents in step 2 via email to incomings@fom.de
Please download the application form below.
- Application_Engineering_Management.pdf
- 1 MB
- application/pdf
- Total fee:
€ 23,850 (including examination fee and immatriculation fee) - Fee structure:
1st instalment (Deposit fee): € 500 (has to be paid after receiving the invoice in order to secure the admission)
2nd instalment: € 13,900 (payable immediately upon receipt of invoice before the 1st semester)
3rd instalment: € 9,450 euro (payable before the third semester as scheduled therein)
Flyer
All information about the degree programme can be found here in a compact PDF document.
- Flyer_InternationalMarketing.pdf
- 558 KB
- application/pdf
Facts about FOM
Internationally acknowledged degrees
Cooperations with over 10,000 companies
30 years of experience in academic teaching
International network with universities worldwide
Strong research competence
State-acknowledged and system-accredited
2,000 professors and lectures
45,000 students from 118 nations
More than 100,000 graduates
A degree from FOM is not just a qualification – it's your stepping stone to a successful career in Germany and beyond.
President of FOM University of Applied Sciences
