Total fees payable in two installments (before the start of studies) or in three installments. The first installment (enrollment fee of €1,580) is payable upon receipt of the Offer Letter to confirm the place. After that, the rest can be paid in one installment (€20,920). Otherwise, students can split the fees into a second and third installment. The second installment must be paid before the start of the program and includes, among other things, the tuition fees for the first two semesters and the examination fees (2nd installment of €12,177). The third installment must be paid before the start of the 3rd semester and consists of the tuition fees of the 3rd and 4th semester (2nd installment à €8,743).
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International Marketing
Master of Arts (M.A.)
Degree: Master of Arts (M.A.)
International Marketing
Product, price, distribution, and promotion: these are the critical factors that enable companies to successfully position their products and achieve their marketing objectives. Effective implementation requires skilled professionals and leaders who possess a global mindset and are well-versed in the latest marketing trends.
The Master’s programme "International Marketing" provides you a comprehensive understanding of the entire sales and marketing concept – from idea development and the planning of communication strategies to market readiness and the ongoing management of product-related services. This combination prepares you for an international career in the dynamic field of marketing.
The Master’s programme “International Marketing” is taught entirely in English and will be completed with the academic degree Master of Arts (M.A.).
Locations
Duration
Credit Points
Accreditation (Master)
Total costs
22.500,00 euro
euro including registration fee, tuition fee and examination fee.
International Marketing (M.A.)
Your career prospects
You can take on the following jobs:
- Brand Manager
- Marketing Manager
- Product Manager
- Digital Marketing Specialist
- E-Commerce-Manager
- Social-Media-Manager
- Marketing Consultant
Semester overview
Study program
Decision Focused Management (6 CP)
Decision Theory
Behavioural Economics
Management Decisions in a Strategy Context
Digitisation in Marketing (5 CP)
Effects of Digitalisation
Digital transformation of marketing
E-commerce and online marketing
German Basics – (A1 Level Curriculum) (5 CP)
Introducing Yourself
Orientation; Asking Questions
Countries and Languages; Living in Germany
Times of the Day; Describing Daily Routines
Product & Price Policy (5 CP)
The Concept of Product- & Price Policy according to Becker (product/programme/price)
Classification of Product- & Price Policy in the Marketing Process
Product and Price Policy as Elements of the Traditional Marketing Mix
Professional Business English (8 CP)
Study Skills
Business Communication
Business Vocabulary
Intercultural Training (6 CP)
Basic Principles of the Theory of Culture
Rules of Intercultural Communication
Socio-cultural, Religious and Business Issues
Working in Intercultural Teams
Research Methods in International Marketing (5 CP)
Qualitative Research in Theory Development
Methods of Qualitative Research
Quantitative Data Analysis
Instruments of Communication (8 CP)
Human Senses as Communication Receivers and Addressing the Senses through Perception
Channels of Perception and their Significance for Communication
Basic Principles of Communication
Communication Models
Integrated Corporate Communications
International Market Research (5 CP)
Special Characteristics of international Market Research
Conceptual Principles of Empirical Research
Specialist Application with PSPP/SPSS/R
Negotiation & Presentation (5 CP)
Negotiation Management
Presentation and Moderation Techniques
Business Simulation (10 CP)
Information Requirements, Selection and Management
Handling Risks and Uncertainty, Problem-solving
Human Resources, Procurement, Financial and Investment Planning
Decision-making Techniques, Risk and Liquidity Management
Rational and Intuitive Decision-making, Turnaround Management
Leadership & Sustainablity (6 CP)
Basic Terms and Principles of Leadership
Leadership Theories, Styles, Techniques and Instruments
Concept and Principles of Sustainability
Development of a normative Framework ("Mission Statement"), with Consideration of Sustainability
Marketing Planning & Controlling (5 CP)
Modern Understanding of Controlling in a Company
Forms of Marketing Controlling
Control Parameters and Instruments
Implementing and Organising Marketing Controlling
Electronic Business (5 CP)
Development and Creation of Systems in e-business
Processes and Management in e-business
E-procurement, e-shops, e-marketplaces, e-communication
E-marketing
International Marketing Management (6 CP)
International Environment Analyses
International/Intercultural Consumer Behaviour
Operative Marketing in an International/Intercultural Context
International Marketing Management
Project: International Marketing Strategy (5 CP)
Market Analysis
Marketing Strategy
Business Simulation
Information Requirements, Selection and Management
Handling Risks and Uncertainty, Problem-solving
Human Resources, Procurement, Financial and investment Planning
Decision-making Techniques, Risk and Liquidity Management
Rational and Intuitive Decision-making, Turnaround Management
Thesis & Colloquium (25 CP)
Full-time on campus
How to study at FOM
In our Master’s degree programme “International Marketing” you will be expanding your academic knowledge, gaining specialist subject and methodological understanding and further broadening your decision-making and leadership skills. You study full-time on the campus in Essen and you also have the opportunity to establish initial contacts with companies. During this time, you will have experienced, highly qualified professors and lecturers who will also provide you with individual support.
- Prerequisites for admission
- Tuition fees
- Info material
What you need for admission
- First academic degree or foreign equivalent
- A bachelor’s degree that includes economics modules worth a minimum of 60 credit points or
- Passing a written entrance examination that covers the required subject-specific topics
- English language proficiency B2 or above
3 Steps to FOM University
How to Apply
Register your personal data and educational background in the application form.
Please send the filled out and signed application form as well as the following documents as certified copies via email to incomings@fom.de:
- Authenticated copy of General university entrance qualification certificate
- Curriculum vitae
- Authenticated copy of Bachelor degree certificate (for details check the admission requirements)
- Authenticated copy of Transcript of records Bachelor’s degree
- If applicable: Authenticated copy of Master degree and diploma
- Proof of sufficient English language skills (at least B2 proficiency level – for details check the admission requirements)
- Proof of professional activity for at least 1 year after completion of the bachelor degree (prerequisite)
- Scan of passport
Please always enter your full name as it is mentioned in your passport. If you do not have a last name, please enter "-".
All documents must be in German or English. If your original document is written in another language, you must have your document translated by a certified translator. Please then send a certified copy of the original and the certified translation when applying.
Please send all documents as one PDF and name the file as followed: Last name, first name_Study programme (e.g. Smith, Jane_Big Data and Business Analytics).
Note: Where can I have my documents certified?
- issuing institutions, e.g. schools, universities and language schools,
- the Ministry of Education in your home country
- the German embassies and consulates,
- the cultural department of the embassy of the country from which the certificate originates,
- the authorities and notaries who are authorised to carry out official certification in your home country.
Important: Translators are not allowed to certify documents in the original language.
After the successful admission the originals and authenticated documents as well as the originally signed registration form need to be handed in at the International Office.
Please download the application form below.
- 24_518_FOM_alle_BIMA_Vollzeit_FOM178a_RZ_ia.pdf
- 898 KB
- application/pdf
Studycosts
- registration fee 1.580,00 euro one-time payment registation fee. Participants who have already completed or are taking a course of study or a recognised continuing education programme at one of the institutes belonging to the BCW Group pay half the enrolment fee.
- tuition fee 20.570,00 euro
-
examination fee
350,00
euro
*The examination fee will be charged again if the student resubmits their thesis.
- total fees 22.500,00 euro euro including registration fee, tuition fee and examination fee.
Why study at FOM?
Experienced Faculty
Over 2.000 professors and lecturers with business experience
Cooperations
Over 10,000 collaborations with companies and associations
International
More than 50.000 students from 112 countries study at FOM
