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Marketing & Digital Media Communication

Master of Science (M.Sc.)

Degree: Master of Science (M.Sc.)

Master’s Study Programme Marketing & Digital Media Communication

Only the right marketing strategy makes a product or service successful! Especially in times when competition is soaring, creative marketing campaigns are crucial for successful product placement. Only clear and targeted digital media communication of the product features can attract the attention of customers and secure competitive advantages in the long term.

M.Sc. in Marketing & Digital Media Communication teaches you sound and specific expertise as well as extensive methodological skills to plan and implement advertising measures and marketing strategies. You will also get to know aspects of online marketing and, for example, deal with social media marketing. This program offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalized, networked society.

By completing this course, you can plan marketing and communication measures, measure the advertising impact of media used and align campaigns with market and target group requirements. The FOM Hochschule has developed a study programme, which will qualify you for a variety of tasks, for example in marketing and communication departments of companies of all industries as well as in advertising and PR agencies.

The Master’s degree in Marketing & Digital Media Communication will be completed with the academic degree Master of Science (M.Sc.). The degree will be awarded by FOM Hochschule für Oekonomie & Management.

Duration

4 Semester inclusive Thesis

Accreditation (Master)

The FOM University of Applied Sciences is accredited by the German Council for Science and Humanities for its special service to education and research and was the first private university in Germany to receive system-accreditation by the FIBAA in 2012. This seal of approval proves that the quality management of the FOM University meets the high standards of the Accreditation Council, the most important body for the quality of studies and education at German universities. In 2018 the FOM University received system-accreditation for further eight years. Thus, all courses of study offered by the FOM are accredited. A Master’s degree from the FOM University enables entry to a subsequent a PhD programme.
Multi-ethnic group of students sitting at desk in lecture hall of modern college and smiling happily, focus on young Middle-Eastern man wearing glasses, copy space

Studying full-time in India and Germany

Master’s degree on campus

In cooperation with FOM Hochschule, students from India now also have the opportunity to participate in the Big Data & Business Analytics Master’s programme at the Uka Tarsadia University in Bardoli, India.

The first two semesters of the study programme will be held at the UTU in India, and the third and fourth semester will take place at the FOM Hochschule at the German University Center in Essen, Germany.

What you need for admission

Bachelor's degree with at least 60 credit points in Economic modules.

All information on registration and tuition fees can be found at Uka Tarsadia University website.                

 Partner website
Dr. Rozy Patel
Foreign Study Cell
+91 76000 20677
foreign.studies@utu.ac.in

Semester Overview

Study programme

Leadership & Sustainability

Leadership as part of normative, strategic and operative business management and in the context of diversity management
Leadership styles, techniques and instruments
Ethics and sustainability

Decision Focussed Management

Traditional decision theory
Management decisions from a psychological perspective
Decisions in a strategy context

Digitalisation in Marketing

Big Data
Online Marketing
Social Media & Mobile Marketing

Advertising & media Psychology

Media use
Psychological media impact
Psychological models of advertising impact

Market research

Advertising, product and price design
Brand psychology and brand relations
Customer satisfaction and loyalty
Meaning of market research
Market research methods

(e)CRM

Fundamentals of CRM
Customer Satisfaction
Customer Loyalty and Customer Loyalty Management
Customer Value
Analytical CRM Implementation

Electronic-Business

Development and conception of systems in E-Business
Processes in E-Business
Management in E-Business

Communication & Digital Media

Channels of perception and their significance for communication
Communication Models
Integrated Corporate Communications-Public Relations
Brand Management

Marketing & Communication Planning

Phases of Marketing Planning
Communication Concept
Determination of the communication budget
Measurement of the communication effect
Public Relations

Deutsch

Fundamentals in listening, reading, writing and speaking
Basic grammatical skills
Application in situations of everyday life

International Marketing Management

Quantitative Data Analysis

Advertising & digital Communication Campaigns (Project)

Scientific Methods in Marketing & Sales Research

Selection of methods in marketing and sales research
Preparation of an exposé in preparation for the Master’s thesis

Empirical Research Project

Applied Project I

Master Thesis

Applied Project II

Subject to change.